Ashish Kapoor
Altudo, Director - Solution Architecture
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I am a Senior Technology Leader, experienced in driving strategic marketing technology solutions for Fortune 500 companies having proven record in delivering high quality software for complex multi-channel digital applications while constantly creating consistent ROI for clients.
I am a visionary leader and multi-skilled Digital Transformation Architect with over 13+ years of experience having ability to handle complex multi-geography projects and establishing business optimization across diverse industries (like Insurance, Sports, Retail, CRM, Travel & Hospitality etc), while meeting the defined deadlines.
I have went through the digital transformation journeys for the client like Kia Motors, Nivea, GAF, Emaar, Himalaya, Dorel Sports etc where the focus has not been only on technical solution rather, how cross functional team like Marketing, Creative, Content, Information Architecture, Brand, Development and Infrastructure can evolve together to reduce the friction between them and align with the overall business goal while solving and achieving their team specific target. I am experienced in running the agile delivery and helped clients in its adoption.
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Strategies to Reverse Shopping Cart Abandonment: An $8 trillion chase
Ecommerce is growing at an unprecedented rate as increasing amounts of shoppers continue to move towards online sales. Yet despite all the time and resources ecommerce brands have invested in to offer customers the most optimal shopping experience, shopping cart abandonment continues to pose a major challenge.
In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021. In 2018, 69.23 percent of online retail orders were abandoned, i.e. not converted into a purchase. Companies lose $8 trillion in sales revenue each year from cart abandonment.
Every shopper represents an opportunity, and with online retail sales expected to reach $4.88 trillion by 2021, dramatically reducing cart abandonments has become a primary goal for online retailers.
Organizations that succeed with reducing cart abandonments are the ones who effectively tailor and deliver personalized experiences at each stage of the journey: before a customer has abandoned their cart, as a customer is displaying abandonment intent, and after the abandonment has taken place.
Cart abandonment, rather than being seen as a rejection of a site’s value proposition, presents a unique opportunity to successfully re-engage customers on a personal level.
In our session we will discuss the most powerful and effective strategies to apply throughout the three stages of the customer journey, empowering you to maximize conversions, recover sales and reduce abandonments.
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