Ashumi S is the Founder and CEO at MAD Global, a Top 100 CreaTech Company in the UK. As a Metaverse Alchemist, she is a multidisciplinary creative, producer and innovator. She is also a panellist, podcast guest, and lecturer on the importance of including gender and diversity when creating new digital realities and translating luxury in the metaverse. MAD XR, part of MAD Global, is an Innovation focused Full Service Creative Production Agency bringing projects to life in the Metaverse (3D, AR, VR, NFT). Clients include Adidas Y3, Cartier, Tory Burch, Boss, Net a Porter, Farfetch, Coty Luxury, Conde Nast, Hearst, Vice Media, Virtue, Sunshine, Havas amongst others.