Speaker

Ashwin Das Gururaja

Ashwin Das Gururaja

Senior Engineering Manager

Fremont, California, United States

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Hi I'm Ashwin Das Gururaja, currently serving as a Senior Engineering Manager at Adobe (San Jose, USA) leading Commerce - Payments & Risk platform team. With over 15 years of experience in engineering leadership, my journey at Adobe has equipped me with extensive expertise in Software Architecture, Distributed Systems, AI/ML, Cloud Computing, High-Performance Web Applications and Intelligent Systems. During my career, I've led globally distributed teams, architected scalable services using Cloud Computing Platforms like AWS, and pioneered innovative solutions in the Commerce Platform domain, significantly impacting business growth and strategy.

Area of Expertise

  • Information & Communications Technology

Topics

  • Commerce
  • ecommerce
  • Digital Commerce
  • DigitalPayments
  • Fraud Detection
  • Fraud Prevention
  • Software Architecture
  • Microservice Architecture
  • Java
  • Web Applications
  • AI Agents
  • AI/ML
  • Full Stack
  • Engineering Leadership & Management
  • Software Engineering Leadership
  • Team Management
  • People Management
  • Distributed Systems
  • payments

Defending Digital Commerce in the Cloud Era: A Multi-Layered Approach to Payment Fraud Mitigation

In recent days, e-commerce payment fraud has evolved significantly, requiring sophisticated detection and mitigation strategies that operate at large scales on cloud infrastructures. In this talk, we will try to cover the approaches that can be used to combat various fraud vectors, including card testing, double dipping, automated bot attacks, and subscription trial abuse. We will cover strategies which rather than relying on a single defense mechanism, will be multi-layered across the cloud infrastructure and combine machine learning algorithms with rule-based systems to identify and prevent fraudulent activities in real time. We will discuss how we can use global edge servers and analyze request metadata and network characteristics to intercept suspicious traffic and prevent it from reaching our origin infrastructure.
In this presentation we will look into the usage of consortium data from multiple merchants/providers to enhance fraud intelligence capabilities and share examples where we successfully mitigated a sophisticated bot attack that threatened our platforms.
Attendees can expect to take away practical insights into building resilient fraud defense systems that will adapt to evolving threats on the cloud, while maintaining seamless customer experiences and learn actionable strategies for implementing advanced fraud mitigation techniques within their own organizations.

Ashwin Das Gururaja

Senior Engineering Manager

Fremont, California, United States

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