Speaker

Austin Blair

Austin Blair

Dean of Admission & Marketing, OSF Healthcare Colleges of Nursing

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Austin Blair serves as Dean of Admission & Marketing for the OSF HealthCare Colleges of Nursing, overseeing strategic enrollment management for Saint Francis Medical Center College of Nursing in Peoria and Saint Anthony College of Nursing in Rockford. With over a decade of experience in higher education leadership, Austin has led digital transformations, mission-driven campaigns, and CRM innovation that produced record enrollment and retention growth across multiple campuses.

Area of Expertise

  • Business & Management
  • Government, Social Sector & Education
  • Health & Medical
  • Information & Communications Technology
  • Media & Information

Mission Meets Metrics: Building Enrollment Growth through Human-Centered Digital Strategy

Discover how OSF HealthCare Colleges of Nursing transformed their admissions and marketing strategy to achieve record enrollments through integrated CRM automation, storytelling, and mission-based messaging. This session explores practical ways to blend data insights with authentic engagement—showing how human connection and digital innovation can coexist to drive measurable results in recruitment and retention.

Austin Blair

Dean of Admission & Marketing, OSF Healthcare Colleges of Nursing

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