Aysenem Yassa
Global Live Experience & Entertainment Executive
Genève, Switzerland
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Aysenem Yassa is a global live experience and entertainment executive who orchestrates the strategic architecture and creative execution of the world's most complex, high-stakes mega-events.
Her 15-year career spans senior enterprise leadership for premier sports properties, international broadcast productions, and multi-venue live entertainment environments, including UEFA, FIBA and the Pan American Games.
She masterminds the cross-functional delivery of multi-million euro venue ecosystems, live-to-air broadcast environments, and audience-first experiential activations across Europe, the Americas, Asia, and the Middle East.
A senior strategist operating at the critical intersection of technical infrastructure, media production, and artistic direction, she balances high-stakes global delivery with creative disciplines in music, dance, and comedy to shape memorable experiences for global audiences.
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Aysenem Yassa
Global Live Experience & Entertainment Executive
Genève, Switzerland
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