Aysenem Yassa

Aysenem Yassa

Global Live Experience & Entertainment Executive

Genève, Switzerland

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Aysenem Yassa is a global live experience and entertainment executive who orchestrates the strategic architecture and creative execution of the world's most complex, high-stakes mega-events.

Her 15-year career spans senior enterprise leadership for premier sports properties, international broadcast productions, and multi-venue live entertainment environments, including UEFA, FIBA and the Pan American Games.

She masterminds the cross-functional delivery of multi-million euro venue ecosystems, live-to-air broadcast environments, and audience-first experiential activations across Europe, the Americas, Asia, and the Middle East.

A senior strategist operating at the critical intersection of technical infrastructure, media production, and artistic direction, she balances high-stakes global delivery with creative disciplines in music, dance, and comedy to shape memorable experiences for global audiences.

Area of Expertise

  • Business & Management
  • Media & Information
  • Real Estate & Architecture

Topics

  • Sports Event Management
  • Mega Events
  • Tournament Operations
  • Venue Operations
  • Stadium Operations
  • Venue Overlay
  • Sports Infrastructure
  • Broadcast Operations
  • Live Event Production
  • International Event Management
  • Project Management
  • Stakeholder Management
  • Risk Management
  • Operational Readiness
  • Sports Governance
  • Fan Experience
  • Venue Design
  • Temporary Infrastructure
  • Event Logistics
  • Major Sporting Events

Aysenem Yassa

Global Live Experience & Entertainment Executive

Genève, Switzerland

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