Ben Felda is a Product Design Manager leading efforts in product ownership, UX Design, and testing. Ben enjoys, and has spent most of his career in healthcare creating experiences for healthcare workers.
Ben's mantra is that the user needs to be able to simply walk up and use it. No manuals, no learning, just perform a task and get back to saving lives. Ben has guided companies to adopt this mindset in design and understand how important focus on UX is in healthcare.