Bharat K Karumuri is a seasoned Analytics & Data Science Leader with over 13 years of experience driving innovation at the intersection of healthcare, marketing analytics, and artificial intelligence. Currently serving as Senior Scientist in Marketing Applied Sciences at General Motors, he leads end-to-end Media Mix Modeling initiatives to optimize multi-hundred-million-dollar media investments across GM brands.
Bharat's expertise spans machine learning, deep learning, natural language processing, computer vision, and econometric modeling, complemented by strong business acumen developed through leadership roles and his ongoing MBA studies at the prestigious McCombs School of Business at UT Austin. His career demonstrates a unique ability to bridge technical excellence with strategic business impact, having delivered measurable results including a 20% lift in campaign ROI, 50% productivity improvements, and $250K+ in annual savings through innovative AI/ML solutions.
With a rich background spanning Fortune 500 organizations and startup environments, Bharat has served in key roles at Horizon Media, DirecTV, and Blue Cross Blue Shield Association, while also demonstrating entrepreneurial leadership as Head of Data & AI at Blabbing Inc and CEO & Co-Founder of EpiFocus LLC, where he successfully secured seed funding for healthcare innovation.
His technical expertise encompasses advanced analytics platforms, including Python, SQL, TensorFlow, PyTorch, and leading cloud technologies (AWS, GCP, Azure). Bharat holds a Ph.D. in Biomedical Engineering and multiple master's degrees, reflecting his deep technical foundation and interdisciplinary approach to problem-solving.
Based in Prosper, Texas, Bharat excels at translating complex analytics into actionable insights that influence executive strategy, while fostering collaborative, high-performing teams through mentorship and cross-functional alignment. He continues to drive transformation in both established enterprises and emerging startups, positioning organizations as data-driven market leaders in an increasingly AI-powered world.