Bill Anderson
Global Marketing Automation Practice Lead at Slalom
Manchester, New Hampshire, United States
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Bill straddles both creative and technical disciplines, with a background both in graphic design and marketing technology, Bill creates digital marketing solutions for clients like Amazon Web Services, Sandals Resorts, Qlik Technologies, and Walgreens.
Earlier in his career Bill focused on the brand and creative side of marketing, as Art Director for The New York Times, Leo Burnett and J. Walter Thompson. Bill is a Marketo Certified Solutions Architect and has been a Marketo Certified Expert since 2014.
An avid life-long learner, Bill reads dozens of books monthly and will enthusiastically discuss anything from dirigibles to songlines.
Area of Expertise
Topics
What makes a great consulting developer?
You've got the dev chops, but can you work for a corporate client? In this session, we go over key things that can make or break your consulting career.
What I learned from my first implementation
In 2013, I built my first marketing automation platform. Since then, I've built dozens of other systems for clients, and here's a few thoughts to help you succeed, regardless of platform.
Marketing Automation: A view from the consulting trenches
As a consultant that builds and optimizes marketing automation systems for a living, I've seen a wide variety of setups. In this talk, I present observations and best practices that are valid across marketing automation platforms.
Anatomy of a demand generation campaign:
Sure, you may build landing pages and campaigns, but do you know all the components of a successful demand generation campaign? In this talk, we dive into all of the people and tasks —from concept, creative to QA— of a typical corporate digital marketing program.
MautiCon 2020 Sessionize Event
Granite State Code Camp 2020 Sessionize Event
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