Biplab is Principal Engineer at Cinarra Systems, a Silicon Valley-based mobile advertising startup. He leads the early architectures of ad serving platform(DSP), audience data management and analytics systems at Cinarra. His current focus is architectures of the ad-fraud and financial-fraud products. Previously he worked on companies like Intel, Qualcomm, Motorola ranging in technologies from VoIP, location services, SSDs and Wireless. Past several years his focus had been in the area of data engineering/science, and its application in mobile advertising. His passion also involves painting, poetry and political history.