Bjorn Olsen is big data architect at cloudandthings.io. He has specialised in the business intelligence (BI) field for over ten years, with a focus on big data and data lakes. He has worked for a variety of clients in the telecoms, insurance and fin-tech industries in South Africa and MEA. He promotes a "keep it simple" approach; cutting through trends and buzzwords. Experience has taught him that enabling users with timely, accurate, accessible and visible data should be the measurement of success.