Most leaders respond to AI the way untrained civilians respond to fire: they panic, they freeze, or they run the wrong way. I teach them to do what firefighters do... run towards it, trained, prepared and in control.

I've spent 20 years responding to wildfires across Australia and 25 years dominating digital marketing. That combination isn't accidental. It's the lens through which I help organisations navigate the biggest disruption of our lifetime: the AI revolution.

Crisis management isn't theory for me. It's Tuesday.

I've responded to hundreds of wildfires and emergencies. I've also generated over 100 million website visitors, helped create more than $1 billion in sales for clients, and spoken at conferences in 54+ countries since 2009. The principles are the same in both worlds: clarity under pressure, decisive action and adapting faster than the fire spreads.

What I speak about: AI adoption, change leadership and building organisations that thrive, not just survive, in the era of artificial intelligence. My keynotes blend real operational firefighting stories with practical AI strategy that audiences can implement immediately.

Bestselling author of Run Towards the Flames: the philosophy & AI Powered Profits: the playbook

My approach: Forward-thinking but deeply skeptical. I question the hype, test what works and deliver strategies earned through real wins and real losses not social media theatre.