Based in Salt Lake City, Utah, Bret is a seasoned Game/Software professional with over 15 years of experience in crafting immersive games, innovative software, and user-friendly apps. His passion lies in bridging the realms of design psychology in both gaming and software landscapes. He's dedicated to uncovering the intriguing parallels between professional e-sport players and software power users, as well as exploring the social dynamics ignited by elements like "hi-scores" in e-commerce platforms. Bret delights in translating these insights into tangible enhancements, creating products and experiences that resonate deeply with users. Don't miss his enlightening 2022 TEDx Talk, "Can a 90s video game be a standard for experience design?", available online for a captivating dive into his perspective on the fusion of gaming and design.