After 20+ years working in international for-profits in several industries, and 6 years at the global not-for-profit CFA Institute serving the finance industry, Brian Greenwald has taken his experience and love of technology, purpose-driven brand creation, business innovation and human-centered design to his current passion project, Generate_Impact.

Generate_Impact is a technology services company that seeks to serve and celebrate humanitarian, social impact and sustainability organizations and causes, and contribute to the creation of a "benevolence economy", where all organizations and institutions see their mission as an investment in well-being and fulfillment for all of humanity.