Bruno Perez
Director of Design and Consultancy - Intellias
London, United Kingdom
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I'm a Design Leader with over 25 years of experience. As a strong advocate of inclusive design, I add this dimension to all the work I do. I have worked within a broad range of industries, including automotive, financial services and retail. Prior to joining Intellias, I spent time at Accenture, and in 2013, I became one of the first Fjordians in São Paulo, helping Fjord to grow an entirely new team from the ground up. I also spent 1 year building the Service & Experience Design capability within KPMG’s flagship Customer Practice, BCG X and Cognizant DX. Now as part of the Intellias Team, I Lead the Design and Consultancy office globally.
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Topics
Product Strategy Strategy Workshop
Defining a product strategy goes beyond defining the requirements. It is important to identify the business drivers, technology aspects and Human Centred Design components.
Applying this pragmatic approach as part of our Intellias methodology we can better understand the initial needs of our clients and propose products that will bring a positive impact to their business rather than be one more touchpoint.
Are we on the path to Inclusive Design 2.0
As more companies understand the benefits and business advantages of appling the Inclusive Design approach for products and services, I survey the current level of opportunity in this fast-growing field.
I present strong cases for moving towards business innovation that is powered by an emerging Inclusive Design 2.0 - with user-centred design principles for product development expanded to keep pace with the constant evolution of trends in data and technology.
Modern Frontends Live! 2022 Sessionize Event
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