Bryan Smith
Fractional CMO, Storyteller, and Innovator, as well as Dad, Actor, Singer, Skier, and Classic Car Restorer
Minneapolis, Minnesota, United States
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Bryan Smith bridges the gap between sales, marketing, and product with over two decades of experience across startups, SaaS firms, and global manufacturers. As founder of Tuned Consulting, he helps organizations craft clear, practical go-to-market strategies that unite teams and drive growth.
Before launching Tuned, Bryan held leadership roles at Tennant Company, Thomson Reuters, General Mills, and several startups. He’s fluent in the languages of sales, marketing, and product—and known for translating between them with ease.
Bryan is a sought-after speaker known for his practical insights, humor, and candid vulnerability. He brings real-world stories, actionable ideas, and a refreshing authenticity to every stage.
Outside of work, you’ll find him performing in community theater, teaching kids to ski, or restoring his classic Jaguar—all with the same focus, curiosity, and joy he brings to his work.
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The Neurodivergent Fractional: How I Built a Business I Could Actually Run
Being a successful fractional isn’t one job—it’s three: doing the work, selling the work, and running the business. Most of us got into this because we were already great at the first, and we’ve been going to workshop after workshop to get better at the second. But we don’t talk enough about the invisible third job: running the actual business. And if you’re neurodivergent, that third job can feel downright impossible while juggling the other two.
In this honest, sometimes funny, sometimes poignant keynote, Bryan Smith shares his journey from leading marketing at a billion-dollar company to becoming a solo fractional CMO—and nearly drowning in task lists, tools, and expectations. Along the way, he forgot everything he knew about marketing when it came time to market himself. Diagnosed with ADHD, Bryan opens up about how executive function challenges magnified the pressures of solo work—and how traditional productivity advice simply didn’t work.
This talk offers a roadmap for fractionals who are quietly overwhelmed: a triage system for prioritizing what truly matters, strategies for automation and delegation, and a new mindset for defining what “enough” looks like. It’s not about hacking your time—it’s about designing a business that works with your brain, not against it. If you’ve ever felt buried, burnt out, or behind, you’ll leave with practical tools, renewed clarity, and permission to build your business differently—and sustainably.
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