Candice Grobler
Community Marketing Strategist & Community Founder
Cape Town, South Africa
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Candice Grobler is the founder of Candid Collab, a systems-savvy community consultancy helping solo founders and stretched teams build community-led marketing engines that scale revenue.
After a CPTSD diagnosis and a “you’re unemployable” jab from a well-meaning manager, Candice left the cubicle grind to forge a new model: one where neuro-spicy, outside-the-norm entrepreneurs could thrive through mentorship, scrappy systems, and candid community.
Today, she’s a sought-after mentor and speaker known for transforming sticky-note chaos into streamlined workflows and turning feast-or-famine floundering into steady, soul-aligned revenue. Her live talks, workshops, and interviews blend radical candour with practical playbooks, because life’s too short to build someone else’s empire (or burn out building your own).
Candice has helped dozens of founders grow recurring revenue, reduce burnout, and build communities that market for them, without agency retainers, bro-marketing gloss, or a selling out.
Area of Expertise
Topics
Side-hustle - AND keep your day job!
Most developer's don't realise how their abilities uniquely equip them to become business owners and product builders.
It's a lot easier to launch a product than expected, and while that doesn't necessarily mean it will be successful - it does mean that side-hustling to raise extra funds is close at hand to anyone who dares try.
If you're capable of building a good product, all you need is a simple marketing strategy to spread the word. In this talk, I'll show you just how you can go about the daring task of switching from "developer" to "entrepreneur" - without risking your day job!
(to start with at least)
Networking for People Who Hate Networking
Hate small talk? Feel like networking is fake and exhausting? Same. As an autistic, ADHD entrepreneur, I’ve learned to make networking work for me, no fake smiles, no cringe icebreakers.
What this talk covers:
• What “valuable networking” actually means (hint: it’s about being useful, not popular)
• Practical tactics for introverts, neurodivergent folks, and people who just hate networking
• How to “prep your network” before events so you don’t have to rely on random small talk
• How to leave an event with real connections (and zero business-card shame)
• Scripts + conversation openers that don’t feel salesy or awkward
Why it’s HOT for AWS Community Day:
This audience thrives in technical work but often struggles to leverage the community around them. This talk flips networking into something they can systemise and survive.
Candice Grobler
Community Marketing Strategist & Community Founder
Cape Town, South Africa
Actions
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