Chad is a 3rd generation Floridian who joined the Navy after high school. He later attended Full Sail University to pursue a career in television. In 2005, Chad & his wife Kristy founded Crawford Entertainment, and in 2009, created "how to Do florida" a TV series, hosted by Chad. Now in its 13th season with 122 episodes and multiple Emmy awards, the series ignited Crawford's passion for Florida-focused programming.

Over 20 years later, Chad has become a six-time Emmy Award-winning director with hundreds of hours of programming distributed on major networks. He has created 8 hit TV series and over 50 specials and documentaries. Building on its extensive library and loyal following, CE launched the Discover Florida Channel, a streaming app featuring Florida programming. Chad’s signature sign-off, "Get out and Do Florida," has spurred a movement, encouraging fans to enjoy and preserve Florida's natural resources. Chad resides in Lake Mary with his wife, Kristy, and their four children.