Charm Legrand is the Vice President of Strategy & Partnerships at Trueblue, with over 15 years of global experience in life sciences, technology and consumer goods & retail. A proven leader in commercial and digital transformation, Charm specializes in leveraging AI, data, and customer experience to drive innovation. She has successfully led large-scale strategic programs, guiding global organizations through data, tech & AI implementations that deliver measurable impact. Charm is passionate about using data and technology to shape transformation strategies that enhance customer engagement, streamline operations, and drive sustained growth in a competitive market.