As Partner and EVP Channel & Marketing Strategy for The Partner Marketing Group, Cheryl brings more than 30 years of broad expertise in marketing numerous technologies, as well as channel and business development. Cheryl has played key roles in developing and supporting several Microsoft partner programs and lead generation initiatives. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. She is an expert at providing deep marketing expertise to guide strategy, content and campaigns for some the most successful ISVs, partners and publishers in the software technology channel.