Dr. Woko is a senior user researcher at Meta whose career sits at the intersection of public health, communication, and product monetization. Through her career she's built a unique skillset that connects a subject matter expertise on communication technology (i.e., social media and GenAI) to population health and consumer experiences.

As a user researcher at Meta she conducts research that helps connect businesses to the right customers through personalized and engaging content. She also serves as an panelist on Mathematica's external expert panel, where she provides technical assistance on Mathematica's health equity research and policy portfolio. Dr. Woko also sits on the advisory board of the University of Pennsylvania's Augmented and Extended Reality lab where she mentors doctoral students working to drive social impact through AI and AR/VR innovation.

Dr. Woko received her PhD in Health Communication from the University of Pennsylvania where she specialized in the spread of health misinformation online and its impact on marginalized populations. She has published research on topics including COVID-19, vaccine uptake, tobacco use, nutrition and physical activity, and sexual and reproductive health.