Christopher Coppola is Vice President and Executive Creative Director at Evok Advertising, where he leads brand strategy, creative innovation, behavior change marketing, and AI transformation initiatives across the agency's diverse portfolio of clients. With more than two decades of experience in marketing, advertising, and brand development, Christopher specializes in helping organizations navigate the intersection of human behavior, emerging technology, and creative storytelling.

A recognized thought leader in Generative AI and Ethical AI adoption, Christopher has become an advocate for helping agencies, brands, and organizations integrate artificial intelligence responsibly into their marketing ecosystems. His work focuses on developing practical frameworks that leverage AI to accelerate creativity, improve operational efficiency, enhance customer experiences, and drive measurable business outcomes, while maintaining transparency, authenticity, brand integrity, and human oversight.

Christopher regularly advises organizations on AI implementation strategies, including creative workflow transformation, AI-assisted content generation, predictive audience modeling, prompt engineering, governance standards, and responsible AI practices. His approach emphasizes that AI should augment human expertise rather than replace it, empowering teams to work smarter, uncover deeper insights, and scale innovation without sacrificing creativity or trust.

Throughout his career, Christopher has led award-winning campaigns across healthcare, public health, financial services, government, and travel and tourism sectors. He has developed impactful initiatives for organizations including the Florida Department of Health, CAN Community Health, Broward Health, and numerous destination marketing organizations. His expertise in behavior change marketing allows him to uncover the emotional, psychological, and cultural factors that influence decision-making, helping organizations inspire action and create meaningful connections with their audiences.

In public health, his work has focused on reducing stigma, increasing awareness, and improving outcomes within underserved and minority communities. In destination marketing, he applies behavioral science and data-driven strategy to reshape perceptions, elevate destinations, and drive visitation and economic impact. Increasingly, he combines these disciplines with AI-powered insights and emerging technologies to create more adaptive, personalized, and effective marketing solutions.

As a speaker, workshop facilitator, and strategic advisor, Christopher presents on topics including Ethical AI, Generative AI for Agencies, AI-Driven Marketing Transformation, Behavior Change Strategy, Brand Development, Destination Marketing, and the Future of Creative Work. He is known for translating complex technological concepts into practical, actionable frameworks that organizations can implement immediately.

Christopher's philosophy is simple: technology should enhance humanity, not replace it. Whether building brands, transforming organizations, or implementing AI solutions, his focus remains on creating marketing that connects, influences, and delivers lasting impact.