Chris is the Founder & CEO of Iconic Moments, with experience in digital for nearly a decade. Awarded the United Nations World Summit Award in 2022, Iconic is culture + digital innovation. With the ground-breaking Jackson Pollock "Beyond the Edge" NFT campaign, nearly $500,000 was raised to preserve the Jackson Pollock Studio, selling out in hours. Iconic's collaboration with Des Lucrece resulted in a groundbreaking NFT + physical print campaign called "Monster Soup", sells out in 22 Minutes, with over $380,000 in sales. “Studio Sessions” The Norman Rockwell Collection, features Rockwell archive process works in NFTs & physical prints. Iconic NFTs supported the White House Historical Association, International Hip Hop Museum & others. Prior, Chris founded Pass It Down, an award-winning digital exhibit design platform transforming how culture brands engage, recognized globally by Museum + Heritage Awards, Coca-Cola, Techstars, & Society of American Archivists.