Chris Thornhill
Co-Founder and CEO of Growth Animals
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Sustainable Marketing Champion | Co-Founder & CEO at Growth Animals | Trustee at Dementia Support | Mentor
Chris is on a mission, to clean up marketing and put ethics right at the forefront. Chris spent the first fifteen years of his career launching and growing brands across the globe for high profile businesses like AutoTrader, Carlsberg and Goodwood. It was only after he joined the charity, Dementia Support, as a Trustee, that he was inspired to take his experience and values to the wider community. When Chris and Co-Founder, Jen Bayford, set up Growth Animals, in the height of the pandemic, they were inspired by a mission to help businesses grow their bottom line AND positive impact, through marketing that is helpful and inspiring, not manipulative or intrusive.
How gamifying human psychology can build your sustainable brand
In this short and playful talk, you'll learn (and try for yourselves) how human psychology can be gamified, to bring to life your own personal brand and that of your business.
CEO, Trustee and Mentor, Chris Thornhill, will showcase how, with the help of a simple quiz based on the famous Myers Briggs psychometric test, you can discover your very own animal personality. You'll learn how this can revolutionise how you interact with other people and how the insights can be applied to your business - even providing direct ideas and inspiration for how you can credibly build your brand's sustainability foundations.
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