Christine Osazuwa
Director of Data & Insights, Global Marketing at Warner Music Group
London, United Kingdom
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From running street teams to making a music documentary, Christine spent most of my adolescence deeply entrenched in the music industry and went on to receive an undergrad degree in Music Business, followed by an MBA in Marketing and a Masters in Data Science. She managed to combine all of her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, data & business. Originally from Baltimore, MD, USA, Christine spent 2 years in Stockholm most recently as the Head of Data & Insights for Universal Music Sweden and now calls London home working as the Director of Data & Insights for Global Marketing at Warner Music Group, where Christine use data to tell stories & help guide our artist's journeys.
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Regan Communication Social Media Workshop
The Data Has It: How the Rise of WFH has Impacted the Buyer Journey (Panelist)
As COVID-19 has pushed most people indoors and transformed organizations' offices into remote "sweatpants workplaces," marketers and executives are now on a more level playing field. That is, if you understand how consumer behavior has shifted—and what you must do to reach them. Courtney Beasley, VP of Marketing at Walker Sands, will show how you can gather insights on buyer journeys, along with ways to create and execute effective and holistic social media and digital marketing campaigns backed by data.
Following her presentation, Beasley will be joined by Christine Osazuwa, Director of Data & Insights, Global Marketing for Warner Music Group, for a discussion about reaching global audiences on Facebook, Instagram and more. Osazuwa will also share the power of data, and how to use these insights to amplify social media marketing efforts, better understand audiences and what motivates them, and ways to best promote content and campaigns on YouTube and beyond that achieve your goals.
You'll learn:
- How to use multi-touch attribution to better understand and target key audiences
- Ways email, social media and paid promotions across Facebook, Twitter, Instagram and more can work together to drive conversions
- Tips for selecting the right channels and content to meet your goals—during COVID-19 and beyond
- How to improve and report your ROI to the C-suite
- Ways that data can—and should—inform your social media marketing campaigns and content
Chartmetric's How Music Charts Podcast
Global Music Marketing (Podcast Guest)
Season 2: "How Music Charts" is long-form & interview-driven with music industry guests focused on music & data today.
An American now based in London, Christine Osazuwa (Twitter: @c_osazuwa) is currently a Senior Data Analyst for a major label, in charge of the Europe, Middle East, and Africa regions. Before that, Christine worked her way up the ranks to become the Head of Insights & Data Analytics at another major label, this time based in Stockholm.
Christine earned her Bachelor’s in Music Business and Journalism at the University of Maryland, Baltimore County, her MBA from Loyola College in Maryland, and she holds certificates in data science, predictive analytics, and information technology.
Lest you think Christine is just about business and numbers, she’s also product managed in the online ticketing space, served on music street teams, and was president of a local music magazine in the Baltimore area.
Our talk with Christine runs about 45 minutes and touches upon her thoughts regarding how TikTok isn’t just for kids, how she isn't a fan of AI making new music, how clarifying your goals can take your music to the next level, and more.
Musically's Sandbox Summit London 2019
Trigger Cities Panel (Speaker)
Sandbox Summit is a music marketing conference series organised by Music Ally, the global leader in digital marketing training for the music industry and the publisher of the digital marketing-focused Sandbox Reports. https://www.sandboxsummit.co.uk/agenda
2016 Symposium for the Marketing of Higher Education
Getting The Most Out of Google Analytics for Higher Education (Speaker)
SESSION SPEAKER:
Conducted a 45-minute session during this multi-day conference on marketing & higher education.
SESSION DESCRIPTION:
You’ve installed the code, you’ve looked at your page views, you know where people coming from but you’re not sure what to do next. In this session we will explore setting up goals, tracking conversions, creating funnels, making personas and Google Analytics add-ons that will make your life easier and supplement the data you’re already getting.
ATTENDANCE:
1,300 conference attendance with approximately 100 people in my session.
Ignite Baltimore
Date Your City (Speaker)
Ignite is a geek event in over 100 cities worldwide. At the events, Ignite presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes.
The first Ignite Baltimore event was held in August 2008 and has become a vehicle for creatives, entrepreneurs, artists, storytellers, techies and entertainers to connect and share ideas.
Christine Osazuwa
Director of Data & Insights, Global Marketing at Warner Music Group
London, United Kingdom
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