Speaker

Christophe Martinot

Christophe Martinot

Managing Director & Co-Founder SeedingEnergy

Barcelona, Spain

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Managing Director & Co-Founder SeedingEnergy

Christophe is a former executive in FMCG, pharma, medical devices, and a convinced promoter of happy workplaces, resulting in higher customer satisfaction and significant profit for the organizations

Currently, he contributes to several companies in the USA, UK, and Spain transformational accompaniment as well as strategic support. Christophe is passionate about continuous improvement and constantly searching for more efficiency.

He is also teaching Agile Way of Working in master’s programs at Instituto Europeo de Diseño (IED) and ESEI Business School and is a guest professor at ESADE Business School

Christophe is a member of the global leadership group for the drafting of version 2 of the Agile Marketing Manifesto.

He is the co-author of the Agile Customer Centricity Manifesto and co-initiator of the Business Agility Hub

He strongly believes in the benefits of using Agile; including improved time to market, optimized team operations, and more importantly, improved customer experience. His mission is to support teams looking for greater efficiency using Agile project management frameworks to assist people and organizations in a transformation towards a new paradigm, authentically people-centric, sustainable, and with a raison d’être beyond generating profit.

Furthermore, he works in English, French, and Spanish.

www.seedingenergy.com

Area of Expertise

  • Business & Management

Topics

  • Business Agility
  • Marketing Agile
  • Adaptive Strategy
  • strategic planning
  • Agile ways of working
  • Agile Leadership
  • Agile Methodologies
  • Agile Transformation
  • Agile Mindset
  • Agile Management
  • Agile and Culture
  • Teamwork
  • Team Communication
  • Team Management
  • Effective team
  • Marketing
  • Sales & Marketing Innovation
  • Marketing Strategy
  • Sales & Marketing
  • Product Marketing
  • Growth Marketing
  • Social Media Marketing & Strategy
  • Leadership
  • Business Leadership
  • Leadership development
  • Authentic Leadership
  • Agile Enterprise Transformation Initiatives Leaderships
  • Lean / Agile Leadership
  • Effective teams
  • transformation
  • Business Transformation
  • Organizational Transformation
  • Cultural Transformation
  • Organizational Growth and Transformation
  • Organisational Transformation
  • Lean / Agile Transformation
  • Transformational Leadership
  • Mindset Transformation

The Winning 5 to achieving (and sustaining) Business Agility and Resilience

The Greek philosopher Heraclitus asserted that change is the only constant in life, and this statement is still valid today, particularly in the business world. However, we are faced with an interesting paradox: despite the inevitability of change, organizations and individuals often resist transformation. Indeed, they don't always perceive that transformation is an essential part of evolution, and this evolution is increasingly accelerating in our business environment.

Throughout our experience in the field of organizational transformation, we have drawn valuable lessons from accompanying various companies on their journey of change. Using concrete examples, we will share the key insights we have gained during this process.

The choice of how the change process can make a difference (transformation or evolution) is a dilemma faced by all companies in an ever-changing world. Through this exploration, we hope to help you understand that change is inevitable, and that agile transformation, guided by a solid purpose, can be the key to thriving in this era of accelerated evolution. We'll share the 5 keys we've identified over the years as crucial to increasing your chances of success.

Business Agility, a fantasy or a necessity

Today, 8 out of 10 employees are not engaged with the organisation they work for.

Yet, most organisations are looking to grow and better serve their customers in a constantly changing environment. They tend to forget one essential part of the equation: their people.

What is important is that organisations offer their employees new ways of working, promoting a new mindset, putting employees at the heart of the organisation, as well as their customers.

For marketing and sales teams, Agile is the best way to innovate and achieve growth. We will see, with a concrete case, how one organisation managed to adopt Agile in its Marketing department and what benefits it has been able to achieve

It doesn't matter whether the organisation as a whole or a single department is agile according to standards or not..... What matters is that the agile mindset spreads gradually.
An organisation whose members are motivated and committed will always perform better than an organisation that works with unmotivated people.

Christophe Martinot

Managing Director & Co-Founder SeedingEnergy

Barcelona, Spain

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