CJ Millar
Strategic Storyteller
Livingston Manor, New York, United States
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CJ is a Strategic storyteller. Marketer. Innovator. Leader. Educational & inspirational speaker. Adventure, travel and “locally grown” enthusiast. Farm owner. Animal lover.
She leads with business strategy, consumer psychology, and unique short and long-term vision coupled with bespoke marketing through the art of storytelling. A great story takes years of experience to build, and CJ has over 25 years of that experience. Marketing experience. Business experience. Digital experience. Omnichannel experience. And beyond that, life experience. Learn how to take your business to new heights with a unique approach to integrating consumer sentiment with economic reality through one of CJ's sessions.
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"Like A Local" - Leveraging Local Love for Tourism Success
A strategic how-to session on engaging your local audience to build sustainable revenue in a changing economy through shoulder season and beyond. This session builds on trends of hidden gems and insider tips for the best things to see and do while on vacation to help tour operators and tourism professionals develop messaging and targeting strategies to engage with their local markets. Local and in-state residents are an oft overlooked demographic to drive revenue, and are an underutilized resource for many tour operators. By connecting with your "locals," and collaborating with other local operators, you can create revenue by incentivizing locals to bring family and friends - both local and out of state and country - to participate and learn what it's like to adventure "Like a Local."
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