Cliff Long from Orlando joined the Orlando Regional REALTOR® Association in December 2017, with the responsibility of strengthening the organization so it could meet the needs of one of the fastest-growing regions in America. Since that time, he has led the association, the eighth largest REALTOR® association in the country, through expansion, improved financial stability, and stronger leadership in housing, advocacy, and regional matters.

He has more than 20 years of experience as a chief executive in both nonprofit and for-profit environments. Throughout his career, he has worked with organizations facing both challenges and opportunities. His leadership has included guiding financial recoveries, creating membership subsidiaries, and supporting capital development efforts that help organizations remain stable and effective.

Cliff Long currently serves as the association's CEO and oversees operations with an annual budget exceeding $13 million. The organization includes nearly 40 staff members and consultants who serve over 20,000 real estate professionals. Its work covers education, professional standards, advocacy, international partnerships, and business development that support the real estate community.

When Cliff assumed the CEO role, the association had about 14,500 members. During his leadership, membership increased to more than 20,000, marking the largest growth period in its history. During COVID-19, the association became the fastest-growing mega association in America, increasing membership by 11.5% in 2020. This growth was made possible through disciplined governance, stronger board engagement, and clear strategic priorities that aligned staff goals with measurable results.

One of the major milestones during his tenure was the purchase and relocation to a new 45,000-square-foot headquarters. Realtor Cliff Long from Orlando led the financing, planning, and execution of this project. The facility includes tenant revenue space that helps diversify income and now serves as a central location for education, collaboration, and professional engagement throughout Central Florida.

He also serves as President and CEO of the organization’s for-profit subsidiary, the Orlando Regional Real Estate Network, and as CEO of its foundation. Through these roles, he works to connect business operations, mission-driven programs, and community investment through a unified strategy.

Cliff Long from Orlando continues to focus on responsible governance, financial discipline, and long-term service that support members and the communities they serve.