Connie Byers is the founder of Byers Ranch Apothecary, a botanical skincare and wellness brand based in Durango, Colorado. What began as a small handmade business has grown into a recognizable regional brand known for its cohesive visual identity, elevated customer experience, and thoughtfully crafted products rooted in herbal tradition.

In addition to running Byers Ranch Apothecary, Connie works as a freelance designer and creative consultant, helping small businesses develop branding, packaging, websites, and visual storytelling that feel both authentic and professionally polished. Her work focuses on helping makers and creative entrepreneurs build brands that connect emotionally with customers while standing out in competitive handmade markets.

Connie is also the 2026 Creatives & Makers Track Captain for West Slope Startup Week.