Dan is a Senior Product Designer at FordLabs, a software incubator within Ford Motor Company. Here, he's worked on far ranging projects from testing out the potential of augmented reality for customers shopping for truck accessories, to autonomous vehicle driver interfaces, to helping dealerships transition to selling EVs, and even a stint utilizing A.I. to create a dealer negotiator game that would help customers feel less powerless when buying a car.

Throughout his career he's been able to use his unique skillset, energy, and perspective to make sure products embody the voice of the user to ensure that the final product not only meets but exceeds customer expectations.

When he's not designing, Dan is a parent to three young daughters and greatly enjoys cuddling up with them to watch Bluey, the best show on television.