Dan Zegers
Vermeer Manufacturing, Product Owner
Pella, Iowa, United States
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14-year tenure at Vermeer Manufacturing Company, where I have supported our digital transformation as a product person for multiple applications over the past 7 years. In addition to product ownership, I've held multiple different roles across the organization including sales and digital product support.
From this experience, I have been able to combine my frontline customer support experience with strategic product development and sales expertise to bridge the gap between technical innovation and practical business application.
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Building Empowered Product Teams
This session will explore practical strategies for transforming traditional product development teams into truly empowered teams where every member—from engineers to designers—has genuine ownership in the product.
The talk covers five key practices that foster collective ownership: bringing engineers directly to the customer, creating psychologically safe teams, product knowledge sharing, integrating engineers in roadmap and vision planning, and fully integrating UX specialists in all team activities and stakeholder conversations.
Through these approaches, organizations can break down the "product owner vs. implementers" divide, leading to more innovative solutions, higher team satisfaction, and products that better address customer needs. Ideal for product managers, software engineers, and UX'ers looking to evolve beyond the feature factory model to a collaborative ownership mindset.
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