Dan Zegers
Vermeer Manufacturing, Product Manager
Pella, Iowa, United States
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For the past 14 years, I’ve built my career at Vermeer Manufacturing Company, spending the last seven years helping lead our digital transformation as a product leader focused on creating meaningful, customer centered digital experiences. My journey has taken me through sales, digital product support, and product management across multiple applications. This has given me a deep appreciation for our customers and the challenges they face.
I’m known for being energetic, customer driven, and always looking for ways to turn real world problems into practical digital solutions. Outside of work, you’ll usually find me behind a racing wheel in a sim racing rig or officiating football!
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Building Empowered Product Teams
This session will explore practical strategies for transforming traditional product development teams into truly empowered teams where every member—from engineers to designers—has genuine ownership in the product.
The talk covers five key practices that foster collective ownership: bringing engineers directly to the customer, creating psychologically safe teams, product knowledge sharing, integrating engineers in roadmap and vision planning, and fully integrating UX specialists in all team activities and stakeholder conversations.
Through these approaches, organizations can break down the "product owner vs. implementers" divide, leading to more innovative solutions, higher team satisfaction, and products that better address customer needs. Ideal for product managers, software engineers, and UX'ers looking to evolve beyond the feature factory model to a collaborative ownership mindset.
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