Dan Zegers
Vermeer Manufacturing, Product Manager
Pella, Iowa, United States
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Currently serving as a Digital Product Manager at Vermeer Corporation, where I help lead digital transformation across the Sell, Marketing, and Training portfolios. Over my 14-year career at Vermeer, I have held roles across sales, digital product support, and product management, giving me a customer-first perspective on how technology can solve real-world business challenges.
Today, I lead product strategy across digital experiences that span the customer journey, from how Vermeer brings products to market and equips dealers with compelling content and training, to how customers and dealers configure, price, quote, order, and engage with Vermeer products. My focus is creating connected, intuitive experiences that bring together trusted product information, marketing content, learning, and commerce to help people make confident decisions while better connecting what is designed, marketed, learned, sold, and built.
I'm known for my energy, customer-first mindset, and passion for turning complex problems into practical digital solutions that create meaningful business and customer value.
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Building Empowered Product Teams
This session will explore practical strategies for transforming traditional product development teams into truly empowered teams where every member—from engineers to designers—has genuine ownership in the product.
The talk covers five key practices that foster collective ownership: bringing engineers directly to the customer, creating psychologically safe teams, product knowledge sharing, integrating engineers in roadmap and vision planning, and fully integrating UX specialists in all team activities and stakeholder conversations.
Through these approaches, organizations can break down the "product owner vs. implementers" divide, leading to more innovative solutions, higher team satisfaction, and products that better address customer needs. Ideal for product managers, software engineers, and UX'ers looking to evolve beyond the feature factory model to a collaborative ownership mindset.
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