Darcie Fitzpatrick is a UX Practice Lead at geniant, a digital consultancy that helps clients create and improve their software products. She has a couple decades of experience in leading design and strategy efforts.

Her expertise lies at the intersection of creativity and technology. She uses design thinking frameworks and methods to facilitate collaborative and iterative problem-solving, to understand user and business needs, and deliver innovative and easy-to-use solutions.

She has led projects for organizations such as Franklin Templeton, Porsche Canada, and Mozilla where she partnered with researchers, product owners, developers, and stakeholders to conduct user research, generate insights, prototype, test ideas, and deliver working software.

Darcie is passionate about learning, experimenting, and empowering others through human-centric approaches.