David Poteet is the founder and president of NewCity, a digital agency with particular expertise in education and human-centered design. An alumnus of Virginia Tech, David has been involved with the web since its earliest days, creating the first website for Radford University in 1994 while working as a designer there. David left to start NewCity in 1995.

David teaches regular workshops on user experience and digital strategy. David has led strategy and user experience for clients including Imperial College London, the American Battle Monuments Commission, Westfield State University, Virginia Tech, and Texas A&M.