Daylen Reid is a consumer insights specialist at Brinker International, working on the Chili’s brand. His passion for behavioral research began when he was very young, and while in college he began working at the UVU SmartLab where he performed biometric and behavioral research for a number of major brands. Since then, he has developed a deep knowledge of both qualitative and quantitative research methods that have been used to gain important insights to improve the experience for Chili’s guests. At Brinker, he focuses on translating these insights to key stakeholders across the organization to build initiatives that grow the business