​Deepa is a dynamic market research leader with an exceptional track-record of delivering outstanding business results and actionable insights. She has over 20 years of extensive, multi-country experience (Qualitative, User Experience, Quantitative and Portfolio Management) to drive Innovation and Product Development, Innovation, Brand Strategy & Competitive Analysis, Usage / Attitude / Perception, Shopper & Consumer Insights, Advertising and Concept Testing / Tracking and Shopper/ Consumer Journeys.

Deepa has spearheaded complex/strategic Qual and UX practices for Ipsos & GfK and, most recently, Head of Qual & UX for NRG. She has lived and worked in Asia, Europe and North America and brings a unique "Global Audience Perspective" to her work. Her expertise lies in  studies, especially across Tech, HealthTech & FinTech. Her clients include some of the largest companies in the world, including Google, Meta, Netflix, YouTube, Visa, American Express, Fidelity, Abbvie, J&J and Allergan.