Devyendar Maganti is a MarTech, Analytics and AI/ML practitioner with over 21 years of experience in enterprise analytics, customer data platforms, and marketing technology and AI/ML strategy. He has held senior roles at Adobe and Prudential Financial, specializing in Adobe Experience Cloud, Real-Time CDP, Customer Journey Analytics, and AI-driven personalization. He is the founder of the Texas AEP User Group and creator of OpenKPIs.org, an open-source analytics standards platform. His applied research focuses on AI/ML, AI governance, data platform standardization and operational models for enterprises.