I am a Fractional CMO & B2B Marketing Strategist with 20+ years of hands-on experience and a Fortune 500 background (Kaspersky, Cisco, Siemens, ).

I help companies scale revenue, increase profits, and enter new markets through a systematic, data-driven marketing approach on a global level.

Every $ spent must deliver measurable results – more leads, customers, and revenue!

• STRATEGIC MARKETING: Integrated Marketing Strategy, Demand Generation Strategy, Global Expansion (EMEA, APAC, NA, LATAM), Brand Strategy, Communication Strategy, Market Entry Strategy, Business Growth Strategy

• DIGITAL MARKETING: Omnichannel Digital Marketing, SEO & Content Marketing, Social Media Strategy (LinkedIn, Instagram, Facebook, TikTok), Email Marketing & Automation, Conversion Rate Optimization (CRO), Marketing Automation (HubSpot, ActiveCampaign, Mailchimp), Community Growth & Engagement

• PERFORMANCE MARKETING: Paid Media Campaigns (Google Ads, Meta Ads, LinkedIn Ads), PPC Campaign Optimization, Retargeting & Remarketing, A/B Testing & Experimentation, Landing Page Optimization, Lead Generation Campaigns, Paid Social Strategy, Budget Management & ROI Tracking, Demand Generation Campaigns, Account-Based Marketing (ABM)

• PRODUCT MARKETING: Go-to-Market Strategy, Product Positioning & Messaging, Value Proposition Development, Sales Enablement Tools, Product Launch Campaigns, Competitive Differentiation, Customer Segmentation, Pricing Strategy, Sales Funnel Optimization, Cross-Selling & Upselling Strategies

• MARKETING AUDIT & RESEARCH: Marketing Audit, Funnel Audit, Customer Research, Competitor Analysis, SWOT Analysis, Customer Journey Mapping (CJM), Market Trend Analysis, Channel Performance Review, KPI & Analytics Reporting, Attribution Analysis, Channel ROI Assessment