Dr. Rachel J.C. Fu has many years of experience in the hospitality business. Rachel is the Chair and Professor of the Department of Tourism, Hospitality, and Event Management (THEM) at the University of Florida (UF), where she is also the Director of the Eric Friedheim Tourism Institute (EFTI). Rachel spearheaded the creation of AI/Data Science tracks in undergraduate and graduate certificate programs at UF. She is the author of two AI textbook in Hospitality Businesses. Rachel has published more than 260 papers, including refereed journal articles, conference papers, a magazine article, newsletters, technical reports, and book chapters. Rachel's work has been featured in various media outlets including the Wall Street Journal, Condé Nast Traveler, Carnival Cruise Line, NBC, BBC, Bottom Line Personal, CNBC, ABC News, the Philadelphia Inquirer, Popular Science, AARC, KCBS, Recommend Magazine, U.S. News and World Report, the Conversation, Business Insiders, and UF News.