Dr. Tobias Schröder
Senior Product Manager / Squad Lead in the B2B (e-)Commerce World
Düsseldorf, Germany
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I am a product manager with more than 9+ of experience in full stack development, product discovery, delivery and strategy. After finishing my PhD in dialog-based online argumentation, I started in METRO in the mid of 2018. Since then, I continuously improve METRO's customer wholesale experience. My passion is to bring the customer needs into the Triangle of Business, UX and Tech to create products which customers really need. I love to cook, run and spend time with my family.
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How to (not) f**k up a B2B organisation with Sitecore
We have seamless user journeys in a b2b enterprise with different business models and having multiple shops on multiple channels - this really sounds like some crazy buzzword bingo but it is not!
In our talk we are going to share, how we solve pains in an omni channel e-commerce experience for more than 20 decentralized countries with different business models and individuell content as well as marketing strategies. If this is not already enough, there are also various on- and offline shops within our landscape. We will dive into the management of all of those as well as the connected KPIs. You will learn, how the customer experience can be improved by not only centralizing some content, but also focusing on personalized experience.
In our landscape we are able to provide components in Sitecore as a service for better reusability, page performance and maintenance to improve seamless user journeys. Those components are personalized and tweaked with machine learning technologies. But all the glitters is not gold, therefore we will share also some hurdles and f*ck ups within the organization, communication and also with Sitecore, that you could avoid.
In the end you will get to know the next steps of one of the leading omni channel b2b enterprise in Europe and how you are playing a key role in it!
How we almost delivered 100 tons of Stracciatella Mousse
It's not a bug, it's a feature!
How often do we read or hear this saying?
At what point in time are you confident to say that it's a feature?
Is it when your service has a very good test-coverage, a user-focused design and never acts out of line because it utilizes fancy front-end testing tools and canary-releases?
Even with seemingly perfect coverage along all levels of the test pyramid, we wonder why bugs appear.
This talk is about how we almost delivered 100 tons of Stracciatella Mousse. On time!
This was not a bug in production. A store employee confirmed that specific order.
Nevertheless this behaviour sounds strange enough to investigate.
That's why we stepped back. Took a deep breath and had a look at our metrics.
Can we actually detect anomalies before someone drowns in a pool of tasty Stracciatella Mousse. Join the talk to find out!
Hitchhiker's Guide to efficient App Development
Have you ever asked yourself, how would you be able to best serve your customer's needs? Should you offer an app? A responsive websites? Should you do cross-platform development, a progressive web app or a native app? There are several patterns and ways to create mobile applications. If you want to have an app on your smartphone, which frameworks or ways are worth looking at, where should you start or is your responsive website already enough? Answers will be given in this talk!
In this talk we elaborate different ways of writing apps and provide an overview of state of the art frameworks and techniques. I will share my experience as a former Android developer and provide live coding with Google's Cross-Platform-Framework called Flutter for a small Quiz App, which you can try out at our booth as well.
No Pain, no Gain: Using Clojure for Web Applications
Many of us are really into the paradigms of functional programming. Whether we like streams, mappings, pure functions or just the immutability of variables and objects. But can you use a modern functional programming language like Clojure for web applications? How does it feel when you write HTML with a functional language and which benefits is the backend going to have?
This talk provides a look at a web framework called Component in Clojure, dives into the world of lambda expression, and shows how to develop a WebShop-app with this framework. A live demo and coding will complete our functional lookout.
We are all couch potatoes, so let's add SOFAs to our Services
When you code your next service, will you provide a RESTful API, a message queue or something like GraphQL? Did you ask yourself, what are the benefits or drawbacks for you? With which approach will you to code less, but still have a stable interface?
In the first part we will compare different approaches for writing APIs. The second part is about one approach called GraphQL, which is a query language for the database of a service. In last part you can lean back and I will provide you a SOFA to a small service. This will then create a RESTful API on top of the current GraphQL server.
Code.Talks
Talk 1: Using backend languages for frontends: Why ClojureScript is an awesome idea!
Talk 2: How to (not) f**k up any B2B2C organisation with your CMS.
Panel Discussion: Why have we not fixed all the vulnerabilities yet?
SUGCON Europe 2023 Sessionize Event
Sitecore Symposium
How to (not) ruin up a B2B organisation
NDC Oslo 2020 Sessionize Event
WeAreDevelopers World Congress 2020 Sessionize Event
WeAreDevelopers Congress Vienna 2019 Sessionize Event
Dr. Tobias Schröder
Senior Product Manager / Squad Lead in the B2B (e-)Commerce World
Düsseldorf, Germany
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