Speaker

David Tyler

David Tyler

Associate Professor, University of Massachusetts Amherst, USA

Amherst, Massachusetts, United States

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Dr. B. David Tyler researches how fans consume sport, particularly around rivalry and fan communities. Tyler teaches sport data analytics as a faculty member in the McCormack Department of Sport Management, part of the Isenberg School of Management at the University of Massachusetts Amherst. He is co-founder of the Know Rivalry Project and KnowRivalry.com website.

Tyler's research has been featured in numerous media outlets, including the New York Times, BBC Radio, Toronto Star, Wall St Journal, ESPN radio, and SportsBusiness Journal. He is known internationally as an expert in sport rivalry, but also for being a nerd who loves data way more than is healthy.

Area of Expertise

  • Business & Management

Topics

  • sports
  • consumer behaviour
  • Marketing
  • Higher Education

Using sport data to build a graph model of inconsistent hierarchies over time

This session teaches a generalizable graph model for nesting teams within leagues across multiple seasons. Sports league structures are often similar, but there are peculiarities in each, such as promotion and relegation; conferences and divisions; teams changing names and locations; and multiple teams from the same college/ club. Although the talk uses sport data from the Know Rivalry Database (KRDb), attendees can apply the lessons to company organizational structures or other situations with nested data.

David Tyler

Associate Professor, University of Massachusetts Amherst, USA

Amherst, Massachusetts, United States

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