Edward Bobrin
Ed Bobrin EY's Americas Microsoft AI & Data Leader
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Ed leads the Americas Microsoft AI and Data practice and the Americas Microsoft Fabric & AI Platform CoE, steering analytics and AI initiatives within the Microsoft Azure ecosystem. His focus is on Analytics Modernization, GenAI, accelerating complex projects and enhancing value for clients. Ed is a experienced in design thinking and product/solution development, as well as a specialist in data visulization and business intelligence.
Ed has 30+ years of industry and technology consulting experience with the last 12 years dedicated to the Microsoft AI & Data ecosystem. Industry sector experiences include Life Sciences, Healthcare, Engineering & Construction, Media & Entertainment, and Consumer Goods.
From Zero to Launch: Talcott’s New Retail Annuity Business platform powered by Microsoft Fabric
Join EY’s Global Fabric Tech Hub for a moderated fireside chat with Talcott on how they launched a new retail annuity business on Microsoft Fabric. We’ll unpack the end-to-end journey—why Fabric, how the architecture came together (OneLake, Data Factory, Data Engineering, Data Warehouse, Power BI), and the outcomes: accelerated market entry, automation driven efficiency, and real time decisioning. We’ll also discuss what’s repeatable for other enterprises and where to start, including Fabric IQ, governance, adoption, and how Real Time Intelligence fits.
Real-Time Fan Engagement Analytics: Driving Revenue Growth with Microsoft Fabric & Azure AI Foundry
In the media and entertainment sector, fan engagement serves as the cornerstone for sustainable revenue growth. Microsoft Fabric and Azure AI Foundry create a powerful technological foundation for data-driven engagement strategies that transform passive viewers into active, loyal fans.
By capturing and analyzing real-time clickstream data from mobile applications and web properties—then enriching it with third-party information—organizations can develop a comprehensive understanding of fan behavior patterns. Industry leaders like Major League Soccer are leveraging these insights alongside Azure AI Foundry's capabilities, including reasoning AI Agents and real-time language translation, to anticipate and deliver the most relevant content to fans.
This approach creates personalized pathways connecting fans to what matters most to them—whether that's breaking news, ticket opportunities, or team merchandise—precisely when their interest peaks. The resulting enhanced engagement drives measurable increases in fan loyalty, sustained viewership, and revenue generation across multiple touchpoints. Our presentation demonstrates how these technologies translate fan sentiment into actionable intelligence that builds stronger brand connections while maximizing commercial opportunities.
End to End Supply Chain & Operations Platform on Microsoft Fabric
Supply chains are more fluid than ever before. Having a supply chain operations platform that can handle the nuances of existing data siloes enabled with real-time visibility can make a multi-million-dollar impact if leveraged correctly. Is your platform enabled to monitor geopolitical decisions, tariff volatility, and drive insights from resulting impacts on your supply chain? Using AI Foundry Agents we can enhance insights to take actionable steps to minimize impacts to your supply chain operations. Learn how EY clients are using our SC&O platform to enhance product quality, service levels, cost savings, intelligent decision-making, transparency, and sustainability.
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