Eldert Grootenboer

Eldert Grootenboer

Senior Program Manager @Microsoft | #Azure Service Bus | Former #Azure MVP | Community Enthousiast

Vancouver, Canada

Eldert is always enthusiastic about embarking on new journeys with the Cloud, and Azure in particular. He is very passionate about growing his dreams and teams, and goes above and beyond to help those with the same spark. Eldert comes from a background as a cloud solution architect and Technology Lead, was an Azure MVP for 5 consecutive years, and is now working as a Senior Program Manager at Microsoft for Azure Service Bus. In these roles he has demonstrated experience in building and maintaining relationships at all levels.

Always having a smile on his face, Eldert can be found delivering noteworthy sessions at in-person conferences, meetups, and online platforms. He values sharing and spreading knowledge while building genuine connections regardless of background and expertise. His goal is to bring people closer and work together to influence the outcome and optimize the future of Cloud technologies.

Apart from public speaking, Eldert shows his passion for being involved with the community in other ways as well. As such, he can often be found doing mentoring, organizing conferences and meetups, blogging, writing, and more. He loves telling about his journey and hearing other people’s stories. When meeting people he always looks forward to getting to know about their passions and how he can help them.

Area of Expertise

  • Information & Communications Technology


  • Service Bus
  • Azure Service Bus
  • Platform-as-a-Service (PaaS)
  • Azure
  • Messaging

The latest and greatest from Azure Service Bus

As the program manager of Azure Service Bus, it is always amazing to share the latest developments of our service. It allows us get direct feedback from the community, and ensures that we are building the right product for your scenarios.

In this session we will have a look at recently delivered features, and what we are currently working on. You will get a chance to hear all about these latest developments, how we are building them, and why we made certain choices.

And who knows, we might even have a look at what is coming up on the roadmap! This will be your chance to see what is coming in the next months, and give your feedback which will help us give shape to these features.

This is a constantly changing session as we bring out new features, so no session will ever be the same twice.

Going decoupled; why do we need messaging?

Have you ever wondered why you should implement a messaging strategy in your solutions, or when you should introduce this? As a Program Manager for Service Bus, this is a question I get asked frequently by our customers. It is true that implementing a messaging strategy can bring its own challenges. However, if implemented correctly, it will help you solve a myriad of architectural challenges.

In this session we will dive into the reasons of when and why we should use a messaging strategy, as well as the different types of messaging we can distinguish. You will learn about different patterns which will help solve various architectural challenges, and how to implement these using Azure.

This session will empower you, by giving a better understanding when to implement messaging in your solutions, and how to can identify patterns where this will help. The concepts from this session are not product specific and can be applied to most messaging services, although we will use the Azure services to explain most of them.

Empower your Azure IaC with Bicep!

We all love to use Infrastructure as Code to roll out our Azure environments, however setting this up using ARM templates can sometimes be cumbersome. Wouldn't it be great if we could write our IaC templates in a more programming-like language instead? This is where Bicep comes in; a new Domain Specific Language created especially for this. Using this new language makes setting up our templates even more straightforward and powerful.

In this session, you will learn all about Bicep, and its various capabilities. Find out how to write your scripts, which constructs are available, the tooling to use, and how to re-use your templates. After this session, you will have a good understanding of the Bicep language and its advantages to your work. And of course, this is all explained using interesting real-life samples with appealing demo's.

Migrating your messaging workloads to the Cloud with Azure Service Bus

Still running messaging workloads on your own IBM MQ, TIBCO EMS, JBoss A-MQ or another JMS 2.0 broker infrastructure? If so, a lot of your time probably goes into operations, maintenance, and license management, instead of focusing on bringing value to the business. Wouldn't it be great if we could simply move these workloads to a fully managed PaaS service, immediately modernizing our solutions with minimal effort?

With the JMS 2.0 capabilities of Service Bus it is now possible to switch your workloads to take full advantage of the power of the Cloud, while using your existing tooling and systems. By leveraging these capabilities you can focus on building the right solutions, without needing to worry about the underlying infrastructure. Whether your systems live on-premises, or in the Cloud, we can easily connect them, just by changing a connection string. And with that, we can now take advantage of all the opportunities which Azure offers us, like flexible scaling, high redundancy, all that with a cost efficient model.

Don't put your messages in a bottle; Implement messaging patterns

When building enterprise solutions, messages are the heart of our communication. They convey commands and data between various systems and ensure that we can work in a decoupled, scalable, and distributed manner. Our messages represent value, so we can't just slip them in a bottle, toss them into the ocean, and hope they arrive at their destination. Instead, we need a messaging backbone that can provide resilience and stability. Therefore, we implement proven messaging patterns, to ensure they are handled with the care they deserve.

In this session we will have a look at Azure Service Bus, and what role it takes in such designs. Through various demos, we will showcase its implementation with a wide variety of messaging patterns. As a result we come to understand how secure and reliable communication help us solve complex messaging challenges.

Come and learn about handling transactions involving different systems, implementing data consistency across them, and controlling intermittent and critical failures.

Implementing an Event Sourcing strategy on Azure

In recent years the Event Sourcing pattern has become increasingly popular. By storing a history of events, it enables us to decouple the storage of data from the implementation of the logic around it. And we can rebuild the state of our data to any point in time, giving us a wide range of opportunities around auditing and compensation.

In this demo-heavy session you will learn how we can use various Azure services such as Event Hubs, Event Grid, and Service Bus to process and store these events to build our own event store based on Cosmos DB. Moreover, we will also dive into options around connecting to other Azure services and even Kafka applications to easily implement this popular pattern in our own solutions.

This session introduces us to the basics of the Event Sourcing pattern, after which we dive into the options which Azure Event Hubs provides us to implement this. Expect an interactive session with demo's and best practices, and how to leverage the power of Azure to create even better solutions.

Securing Azure Service Bus for the Enterprise

Your messages represent value, so you want to ensure they are secure from attackers and prying eyes. But how can you make sure that we only allow systems that we trust to reach Service Bus? How do we guarantee that these messages are encrypted? And how to assure that only authenticated users and applications can communicate with their own queues, topics, and subscriptions?

In this session you will learn all about the various security mechanisms which Service Bus provides, and how you can leverage them to keep your messages secure. We will dive into a variety of topics, such as the differences between using Shared Access Signatures and Azure Active Directory, setting up the right level of network security, and leveraging encryption of your messages, both during transport and while they are being stored.

You should not have to worry about your message security, but instead focus on bringing value to your solutions. After attending this session you will know exactly how to secure your messages and when to leverage specific security mechanisms.

Integration beyond point to point; Implementing integration patterns using Azure

Connecting systems is easy, we just let everything talk to each other! That is, until we actually start growing our environment, and all of a sudden we have ended up with everything communicating with each other, and having lost all overview.

Instead, we should think about how we can set up a controlled integration platform, which allow us to easily bring in new systems and phase out old ones. A platform which provides us insights into the communication happening, and manipulate the messages flowing through as needed. And which provides us with the capabilities to re-use our logic and connectivity.

In this session we will have a look at various integration patterns, and how we can implement these on Azure. Expect a session which will dig deep into the Azure Integration Services, combined with other PaaS and serverless components to make our integration life a lot easier.

Expect a session full of real-life customer stories, demo's and lessons learned. We will use Azure to implement a variety of the Enterprise Integration Patterns as described by Gregor Hohpe.

Impactful mentorship - 2 sides of a story

When starting to engage with the community, it can be hard to find your own way. There is a lot of information around conferences, giving presentations, setting up blogs, and much more. However, initially we might not know where to start, and where to find the right places to convey our story. This is where those who have been around in the community can really help by providing mentorship.

In this session Olena will tell about her experiences as a new speaker, and how having a mentor has helped her on this journey. Additionally, Eldert will share which insights he has gained by being a mentor.

Come join this session if you want to know more about starting on your own path, whether you are new in the community, or want to find out how you can give back more.

If this session gets selected, please also include one of Eldert's technical sessions. This is so I can justify T&E costs / time out of office with my manager.

Azure's Integration Platform: Building Serverless Applications

Azure provides us with the perfect toolkit of serverless components to build powerful cloud solutions. We have Azure Functions to run our custom code, Logic Apps for our workflows and easy integration, API Management for securing our data and processes, and finally Service Bus for our messaging needs. And all this truly serverless, meaning highly available, dynamic scale and allowing us to focus on logic instead of infrastructure.

In this session you will learn how to combine these services to create powerful scenarios, with minimal effort. Come and see how easy it is to get started, while still gaining a lot of possibilities.

A Guide Through The Azure Messaging Services

Almost any solution we build will have some sort of messaging in their architecture. But how do we choose what type of messaging we need? From messages to events, from streams to publish and subscribe, the options seem overwhelming. In this session we will dive into the various types of messaging, and which services we can leverage in Azure to implement them. Once finished, you the world of messaging is at your feet, and you will be able to counter any type of messaging which comes on your path.

Looking at the Azure messaging space, we can be overwhelmed with the many choices available. From Event Hubs to Event Grid, from Service Bus to Storage Queues, which should I use, and which need to be avoided for our scenarios?
In this session we demystify these services, showing the strengths and weaknesses of each. Once finished, it will be clear when to use them, and what best practices to keep in mind.

Microsoft Azure + AI Conference Fall 2022 Upcoming

December 2022 Las Vegas, Nevada, United States

Build Stuff 2022 Lithuania Upcoming

November 2022 Vilnius, Lithuania

CloudBurst 2022 Upcoming

October 2022 Stockholm, Sweden

KCDC 2022

August 2022 Kansas City, Missouri, United States

Developer Week '22

July 2022 Nürnberg, Germany

Scottish Summit 2022

June 2022 Glasgow, United Kingdom

DevSum 2022

May 2022 Stockholm, Sweden

NDC London 2022

May 2022 London, United Kingdom

NDC Porto 2022

April 2022 Porto, Portugal

CodeMash 2022

January 2022 Sandusky, Ohio, United States

Microsoft Azure + AI Conference Fall 2021

December 2021 Las Vegas, Nevada, United States

NDC Oslo 2021

November 2021 Oslo, Norway

DDD 2021

November 2021 Reading, United Kingdom

Update Conference Prague 2021

November 2021 Prague, Czechia

Build Stuff 2021 Lithuania

November 2021 Vilnius, Lithuania

Collabdays Lisbon 2021

November 2021

CollabDays Barcelona 2021

November 2021 Barcelona, Spain

NDC Sydney 2021

November 2021

TechBash 2021

October 2021 Mount Pocono, Pennsylvania, United States

South Coast Summit 2021

October 2021 Southampton, United Kingdom

Azure Serverless Conf

September 2021

KCDC 2021

September 2021 Kansas City, Missouri, United States

Code PaLOUsa 2021

August 2021

Developer Week '21

June 2021 Nürnberg, Germany

Cloud Community Conference Cologne

June 2021 Köln, Germany

Global AI On Virtual Tour 2021

June 2021

Global Azure 2021

April 2021

MVP Fusion & Friends

February 2021

NDC London 2021

January 2021 London, United Kingdom

M365 Saturday Coimbatore

December 2020

DDD 2020

December 2020

Festive Tech Calendar

December 2020


November 2020

Microsoft 365/Power Platform Day 2020

November 2020 Rome, Italy

OWASP AppSec Israel 2020

Building better security for your API platform using Azure API Management

October 2020

RoboGen Automation

October 2020

EuropeClouds Summit

October 2020

Serverless Architecture Conference

Azure Resource Manager In A Serverless World

October 2020

API Conference

Lessons learned from implementing API management in the real world

October 2020

NDC Sydney 2020

October 2020 Sydney, Australia

Microsoft Reactor Stockholm

Lessons Learned From Implementing API Management In The Real World

September 2020

Modernising to Cloud

Modernizing an Integration landscape; Moving from BizTalk to Azure

August 2020

Serverless Architecture Conference

Building Smarter Solutions Using Azure and Cognitive Services

August 2020 The Hague, Netherlands

API Conference

Lessons learned from implementing API management in the real world

August 2020 The Hague, Netherlands

Azure Usergroup Denmark

Lessons Learned From Implementing API Management In The Real World

June 2020

Above Clouds 2020

May 2020 Zagreb, Croatia

Global Azure - At the Home of Computing

April 2020 Bletchley, United Kingdom

Global Azure Virtual

April 2020 Seattle, Washington, United States

Virtual Azure Community Day

March 2020

Global Integration Bootcamp 2020 - Rotterdam

March 2020 Rotterdam, Netherlands

Scottish Summit

February 2020 Glasgow, United Kingdom

Ignite The Tour - Prague

February 2020 Prague, Czechia

IglooConf 2020

January 2020 Helsinki, Finland

Azure Saturday Cologne 2019

December 2019 Köln, Germany

Update Conference Prague 2019

November 2019 Prague, Czechia

Techorama Netherlands 2019

October 2019 Ede, Netherlands

Integrate USA

Cloud Recipes For The Enterprise

June 2019 Seattle, Washington, United States

NDC Oslo 2019

June 2019 Oslo, Norway

ITCamp 2019

June 2019 Cluj-Napoca, Romania

Integrate UK

Cloud Recipes For The Enterprise

June 2019 London, United Kingdom

Global Azure Bootcamp Cologne 2019

April 2019 Köln, Germany

Global Online Azure Bootcamp - Ireland

April 2019 Dublin, Ireland

Intelligent Cloud Conference 2019

April 2019 Copenhagen, Denmark

Future Tech

Solidifying industrial IoT with Azure IoT Hub

March 2019 Utrecht, Netherlands

Microsoft Techdays 2019

February 2019 Helsinki, Finland

Azure Lowlands

Cloud Recipes For The Enterprise

January 2019 Rotterdam, Netherlands

SDN Event

Building smarter solutions using Azure and cognitive services

December 2018 Zeist, Netherlands

Dev Day 2018

Azure's cloud platform: Building serverless applications

November 2018 Louvain-la-Neuve, Belgium

Cloud Camp - The Microsoft Community Event

October 2018 Dublin, Ireland

Cloud Camp

Cloud architecture recipes for the Enterprise

October 2018 Dublin, Ireland

TugaIT 2018

Two talks:
Azure’s cloud trinity: Building serverless applications
Solidifying industrial IoT with Azure IoT Hub

July 2018 Lisbon, Portugal

DotNed Amsterdam

Lessons from the API Management trenches

July 2018 Amsterdam, Netherlands

Experts Live NL

Create powerfull hybrid IoT Solutions with IoT on the Edge

June 2018 Ede, Netherlands

Global Azure Bootcamp 2018 - London

April 2018 London, United Kingdom

Global Azure Bootcamp 2018 - UK

Industrial IoT with Azure IoT Hub

April 2018 London, United Kingdom

Global Integration Bootcamp 2018

Speaker and Global Organizer

Global organizer and one of the founders of the Global Integration Bootcamp, one of the largest integration focused events with locations all across the world.

Speaker for sessions on cognitive services, serverless and IoT.

March 2018 Rotterdam, Netherlands

SDN Event

Industrial IoT with Azure IoT Hub

March 2018 Zeist, Netherlands

dotNed Saturday

Industrial IoT with Azure IoT Hub

January 2018 Veenendaal, Netherlands


IoT on the edge

January 2018 Helsinki, Finland

NoBug Meetup

Integrating life with cognitive services

September 2017 Oslo, Norway

TUGA IT 2017

IoT Hub Deep Dive

June 2017 Lisbon, Portugal

Global Azure Bootcamp 2017 - BE

Managing IoT Hub with Dynamics 365

April 2017 Gent, Belgium

Applied Logic Apps & IoT

Managing IoT

April 2017 Stockholm, Sweden

Applied Logic Apps & IoT

Managing IoT

April 2017 Göteborg, Sweden

Global Integration Bootcamp 2017

Speaker and Global Organizer

Global organizer and one of the founders of the Global Integration Bootcamp, one of the largest integration focused events with locations all across the world.

Speaker for session on IoT.

March 2017 Rotterdam, Netherlands

Up close and personal with the Microsoft Integration Stack

Serverless integration and IoT session.

February 2017 Sydney, Australia

Eldert Grootenboer

Senior Program Manager @Microsoft | #Azure Service Bus | Former #Azure MVP | Community Enthousiast

Vancouver, Canada