Elizabeth Anderson
CEO & Co-Founder, LunarLab
Birmingham, Alabama, United States
Actions
Elizabeth Anderson is CEO and co-founder of LunarLab, a product strategy and UX design studio based in Birmingham, Alabama. With a background in executive leadership, product strategy, project management, release management, she helps companies create scalable, inclusive, and ethical digital products that deliver real business value.
Over the past 15 years, Elizabeth has led the development and launch of software products across fintech, logistics, education, eCommerce, nonprofit, and other industries - ranging from SaaS and AI to mobile, IoT, and enterprise systems. Known for her calm clarity and systems thinking, she excels at solving complex problems, aligning cross-functional teams, and guiding products from idea to execution with precision and purpose.
In addition to her role at LunarLab, Elizabeth serves on the boards of Birmingham Women in Technology and Tech Equals, and is actively involved in civic and mutual aid work.
Area of Expertise
Topics
Trust Issues: What to Do When Your Data and Your Users Are Telling You Different Stories
Every product team has been there: the funnel metrics look fine, but users are visibly struggling. The A/B test declares a winner, but your best customers are complaining. The dashboard says engagement is up… so why does everyone on the team have a nagging feeling something is wrong?
This conversation sits at one of the most uncomfortable and overlooked tensions in modern product building: what happens when quantitative data and qualitative human insight point in opposite directions… and someone has to make a call.
What will attendees learn? Why data and user feedback conflict more often than most teams admit, and what’s actually going on when they do. How to build a decision-making framework that weighs both signals without defaulting to whoever argues loudest. Where AI-generated analytics is making this tension sharper, not easier… and how to stay grounded when the models are telling you one thing and your users are telling you another.
Who is this for? Founders making product bets with incomplete information. Data and analytics leaders who’ve watched a “data-driven” decision blow up in production. Designers and PMs who’ve lost an argument to a metric they didn’t trust. If you’ve ever said “but the data says...” (or had it said to you) this conversation is for you.
What makes it compelling? This isn’t a theoretical debate about quant vs. qual. It’s a practitioner conversation with real stakes, real failures, and real frameworks, told by two people who’ve lived on both sides of the table. Expect disagreement, candor, and at least one story that will make the audience wince in recognition.
Sloss Tech 2026 Sessionize Event
Sloss Tech 2025
From Individual Contributor to Executive: Navigating the Leadership Leap in Tech
B Corp Champions Retreat
Spoke and delivered a workshop: Government Affairs & Collective Action (GACA) Impact Topic: B Lab Standards Foundational Workshop
Southeastern US & Canadian Provinces (SEUS-CP)
Led a workshop on Technology & AI for Trade Growth - Exploring how emerging technologies and artificial intelligence shape operations, accelerate growth, and present new business risks and opportunities
DevOps Days Birmingham
The ethical burden of tech: who is responsible for the software we create
DevOps Days Birmingham
Keynote: Building High Performing Teams with Empathetic Leadership
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top