Emily Williams

Emily Williams

Social Media Specialist, Kennesaw State University

Kennesaw, Georgia, United States

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Emily Williams is a Social Media Specialist for Enrollment Services Communications and Marketing (ESCOMM), partnering with Undergraduate Admissions, the Registrar’s Office, the Bursar’s Office, Scholarships & Financial Aid, and New Student Programs. In addition to managing multiple social media channels with a combined follower count of over 36K, Emily serves as the advisor for the Kennesaw State Brand Ambassador team. A former Ambassador herself, Emily joined the program in 2019 as a student and has since played a key role in transforming it from a small, unfunded initiative into a strategic team of 35 students that support recruitment, storytelling, and brand engagement. She received a Bachelor of Arts in English with a minor in Gender & Women's Studies from KSU in Spring 2023 and a Master of Science in Digital & Social Media Communication from the University of West Georgia in Spring 2026.

Area of Expertise

  • Government, Social Sector & Education
  • Humanities & Social Sciences
  • Media & Information

Topics

  • Social Media
  • Social Media Marketing
  • Social Media Marketing & Strategy
  • Digital Culture & Social Media

Front-Line Storytellers: Building a High-Impact Brand Ambassador Program

Brand Ambassadors do far more than work events; they are your front-line storytellers and culture carriers. This session shares lessons from a non-paid, 35–40 student Brand Ambassador Program that runs on a minimal annual budget. We’ll explore what ambassadors say they need to thrive, how their experience reflects campus culture, and simple, low-cost changes that can strengthen both the ambassador experience and the way your institution shows up to prospective students and families.

Emily Williams

Social Media Specialist, Kennesaw State University

Kennesaw, Georgia, United States

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