Eran Kinsbruner is the global head of product marketing at Lightrun the leader in dynamic observability platforms, and a best selling author of 4 different books around DevOps. He is a software engineering professional and a FinOps certified practitioner with over twenty years of experience at companies such as Sun Microsystems (Oracle), General Electric, Texas Instruments, NeuStar, and Perforce. Eran is a recognized industry influencer and thought leader, as well as an experienced speaker at the major software engineering conferences. He is also a patent-holding inventor (test exclusion automated mechanism for mobile J2ME testing), researcher, and blogger.