Erika Mac Donald CEO/ Keynote Speaker
Fueling Growth with Authentic Storytelling and Creative Strategy
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Erika is not your typical marketer; she’s a dynamic storyteller who captivates audiences with her engaging video content showcased at ABC News, PBS, and Major League Baseball. As the founder of her video production company, Erika is passionate about empowering medium-sized businesses, making her an inspiring speaker who can drive action and transformation.
Leading with Purpose: Inspiring Teams through Storytelling
Effective leadership requires more than just direction—it demands inspiration. In this session, Erika MacDonald illustrates how leaders can use storytelling to motivate teams, communicate vision, and foster a culture of innovation. Attendees will learn techniques to craft narratives that drive engagement and commitment.
Takeaways:
Communicating Vision: Learn how to use storytelling to articulate your vision and inspire teams.
Building a Culture of Innovation: Discover ways to create a narrative that fosters a culture of creativity and collaboration.
Enhancing Team Engagement: Understand how to use stories to build stronger connections and commitment within your team.
Erika Mac Donald CEO/ Keynote Speaker
Fueling Growth with Authentic Storytelling and Creative Strategy
Actions
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