Ettore serves as Senior Advisor of Digital Partnerships & Innovation at the global humanitarian organization, Save the Children, where he’s been for 17 years. As a change agent and a catalyst for innovation, he started Save the Children’s social media presence and grew it to a global community of more than 15 million global followers. He founded Save the Children's digital practice, social media, digital P2P fundraising and Stream Team of creators, gamers and vloggers. He led the acceptance of the organization's first bitcoin donation in 2013 as the first INGO to accept cryptocurrency. In 2015, he was awarded American Marketing Association (AMA) Nonprofit Marketer of the Year and has been a Webby Award Nominee and Honoree. On a personal note, he is a two-time Guinness World Record® title holder with his identical twin brother and the ball is on exhibit in the International Tennis Hall of Fame.