Fadila Fidina
Senior Software Engineer at Atlassian
Sydney, Australia
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Fadila Fidina is a Senior Software Engineer at Atlassian, specialising in frontend engineering and delivering customer impact through experimentation.
She’s passionate about crafting delightful user experiences and deeply values collaboration and people.
When not at the keyboard, Fadila bakes, paints, and photographs, exploring the creative side of life in all its forms.
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Change is only good when measured: building confidence through experimentation
Shipping a new feature is easy. Knowing if it actually improved anything? That's the hard part.
Many teams ship features based on intuition rather than evidence.
This makes it impossible to understand user behaviour or build confidence in product decisions.
Experimentation is the only reliable way for engineering teams to uncover the true impact of the features they ship.
In this talk, I’ll walk through the experimentation lifecycle from an engineering perspective - forming a hypothesis, adding instrumentation, gathering data, and learning from the results - showing how teams can embed this process into their feature release practices at scale.
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Change is only good when measured: building confidence through experimentation
Programmable 2026 - Sydney Sessionize Event
Atlassian ANZ EngFest 2026
The how matters: shipping changes in small, measured steps
Asking the product questions that matters to steer experience to benefit users.
Analysis, Design & Architecture Conference 2025 Sessionize Event
Atlassian ANZ EngFest 2025
Session: Building a culture of experimentation in a team that did not experiment
This talk unpacks the different roadbumps our team faced when upskilling with experimentation practices, alognside ways we tackled each problem. We addressed them as people and process problems to adopt the culture of experimentation in our releases.
Fadila Fidina
Senior Software Engineer at Atlassian
Sydney, Australia
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