Felicity Kay
VP Marketing & Automation
Tel Aviv, Israel
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Felicity, a UK native, serves as the VP Marketing and Automation of a stealth startup, a pioneering GenAI event tech startup. With a background in marketing automation, she began experimenting with early iterations of GenAI tools and models with Microsoft AI experts, and later became an automation mentor at Microsoft's "AI for Good" startup program. Felicity is passionate about leveraging AI tools to streamline and automate business operations and processes.
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How Strategic AI Workflow Automation 3xd Our Startup's CRO (While in Stealth Mode)
Learn how we achieved a threefold increase in CRO while in Stealth mode! Discover the transformative impact of AI workflow automation as I reveal the exact steps and strategies that drove our success. Explore the key automations that delivered exceptional results, how I built and customized AI tools for different purposes in the workflow, and learn the optimal sequence for implementation...as well as what NOT to do!
- In this talk, I go through a very brief overview of how the funnel looked from first touch to active customer, explaining the friction points along the way.
- I then explain how we developed certain AI tools using Azure AI and Copilot Studio to smoothen out those friction points.
- I go into full, honest detail about what didn't work, and why - and how we fixed it...to 3x our CRO, while in Stealth (which I think is the biggest achievement of all).
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