Felipe Stalman
AI Specialist & Project Manager
Madrid, Spain
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Felipe Stalman is an industrial engineer and AI product builder at TOTEM Branding in Madrid, where he develops practical AI systems for knowledge, research and content workflows. He built Andy Lab, a working AI system that helps branding expert Andy Stalman draft texts and generate ideas, designing its prompting, evaluation, interface and production workflow. He also created TOTEM Radar, a market and trend intelligence system refined for more than a year to identify emerging business conversations and turn them into timely strategic insights. Before TOTEM, Felipe worked at SAP, Banco Santander, Loomis and General Mills, including coordinating commercial strategy across 17 countries. His speaking engagements include the INTA Annual Meeting in London, ExpoNegocios in Paraguay and Ismael Cala’s business circle in Miami.
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