Fer Berdugo has been a Copilot ROI Advisor and Copilot Champ at Microsoft for the past two years, where he advises corporate accounts across Europe on maximizing the impact, adoption, and return on investment of generative AI through incubation projects.
Before Microsoft, he spent several years as a Senior Customer Success Manager at LinkedIn, driving talent development and digital strategy for enterprise accounts in Italy and Iberia, where he was also an early adopter and internal trainer for Copilot.
His career includes Customer Success roles at Dynatrace—accelerating the adoption of cloud and observability solutions powered by AI across Iberia and Italy—as well as several years at SaaS tech startups in the hospitality and tourism sector across London, Rome, Barcelona, and Madrid.
Without a technical background, Fer has managed to build a career at top tech companies, proving that you don't need to be technical to thrive in this industry.
That's why, in parallel, Fer works as a mentor, public speaker, trainer, and advocate for the practical and sustainable use of artificial intelligence for professionals in Italy and Spain through his Human-OS methodology.